The Cannes Job Hunt

The hardest part with graduating is to get a job, because to reach the right people feels nearly impossible. But with the Cannes Lions Festival coming up we saw our chance to get seen.

We couldn’t actually go to Cannes, so we created a series of sponsored Facebook ads to get our portfolios in front of some of the industry’s biggest names. The ads were geo-targeted to run in Cannes. We also filtered it to specifically target people working in advertising.

The campaign reached over 6000 people at the festival and led to a 2800% increase in portfolio visitors. And in total, we only spent 120 dollars.

Made with:
Kristina Samson

Select press:
Adweek
Agency Spy
The Drum
Resumé

We ran a variety of ads throughout the week, all with messaging the audience could relate to.

On a small budget, we had to be very specific in our targeting.